#WAM: Understanding how conversions are measured
Today’s #WAM explores how Google Analytics is measuring conversions.
Web Analytics Monday
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#WAM: Demographics Madness
In this Web Analytics Monday (#WAM), we dig into the demographic profiles of your visitors and learn how to tease out actionable insights.
#WAM: What are campaigns and why would you use them?
Here’s how to use Google Analytics campaigns for all your content marketing initiatives, big or small.
#WAM: Finding the best time to post content
Learn how to find the best time to post content to your site according to your Google Analytics data.
#WAM: Syncing Search Console will make you a rockstar analyst
We try to keep our metrics as secular as possible, but in this case, we must bend a knee. No other metric gives you a health check, segmented landing page performance metrics and SEO insights all wrapped up within the same report. It’s like a Walmart where everyone is happy, and you sip wine while… Weiter »
#WAM: Identifying and killing spam bots
A surprise spike in data? How exciting. Oh wait… Lions and tigers and spam bots, oh my! Spambots are the bane of digital marketers’ existence, throwing false positives and negatives all over your squeaky clean data. They’re the fleas of web analytics, popping up out of nowhere, taking a quick bite, then disappearing into the… Weiter »
Web Analytics Monday: Understanding Conversion Timing
Welcome to the first edition of Web Analytics Monday, #WAM! Each week we will be exploring a new facet of Google Analytics and breaking it down to its simplest and most actionable form so that you have an understanding of how to pull the report, and what to do with it. Feel free to share… Weiter »