While some online pundits have argued that the field of search engine optimization (SEO) is a dying one, Search Engine Watch’s Eric Enge says that those critics have misinterpreted the facts.
In the first place, Enge writes in a recent column, many marketing professionals don’t really understand what the term search engine optimization (SEO) entails. "A common belief among this segment is that SEO is the process of tricking search engines to rank a site for search queries for which it isn’t one of the better matches," Enge writes. From that erroneous standpoint, he says, there’s little wonder that many have written off the profession.
Another common misconception that leads people to believe that search engine optimization (SEO) is dying off, according to Enge, is the idea that social media networking services will replace traditional search engines as the default way in which online users seek information. Enge says that social media networks will never be able to offer the type of authoritative information that full-fledged websites can.
Experts say that, while there are obstacles to search engine optimization (SEO) success, they mostly center on an organization’s ability to adapt to changes in the search market.
