Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Search giant Google reported today that it had prevailed in a trademark suit against couturier Louis Vuitton, which had sued Google in French court over the use of its trademarks in advertisements by rival firms. The European Court of Justice, Google said, ruled that the company "has not infringed trademark law by allowing advertisers to… Weiter »
Google confounded both the Chinese government and the tech world at large by splitting the difference in its public conflict, moving its Chinese operations to Hong Kong and making good on a January pledge to stop censoring search results on behalf of the government. Google senior vice president David Drummond wrote in a blog post… Weiter »
Certain commonly held beliefs about search engine optimization (SEO) are not just erroneous, according to Search Engine Watch’s Eric Enge, they could do serious harm to a company’s SEO projects. The first two major problems that Enge writes about are different aspects of a single problem: Both a belief in a one-size-fits-all model of search… Weiter »
Google announced yesterday that a new feature for Adwords analytics called "search funnels" would help search engine marketing professionals better understand the way in which paid clicks lead users to their sites. The company said that its new feature would provide "data on how ‚upper-funnel‘ keywords are assisting conversions before the last click. It also… Weiter »
Microsoft announced today that this spring would bring a wealth of new features for its Bing search engine, which has met with encouraging results in a search engine market still dominated by Google. The company said that "our focus remains consistent – we want Bing to be the best place to help you make better… Weiter »
China’s second-largest telecom services provider, China Unicom, has removed Google’s search engine from Android phones being sold for use in the country and prompted concerns that the largest telecom, China Mobile, could follow suit. According to Computer Weekly, "if China Mobile follows Unicom’s decision to ban Google from its handsets, Google could find it very… Weiter »
Real-time search results may be less useful to search engine optimization (SEO) efforts than previously believed, according to the results of a study conducted by online marketing firm OneUpWeb.The company used eye tracking to measure the amount of attention that users paid to various sections of the screen, including the area where real-time search results… Weiter »
The battle to control the field of mobile search engine optimization (SEO) continued late last week, as telecom provider T-Mobile announced that it would replace Yahoo with Google as the default search on its main online portal.Some Yahoo-based services will continue to work on T-Mobile, according to eWeek, including Yahoo Mail and Yahoo messenger. However,… Weiter »
Peter Norvig, Google’s director of research, says that the company is mulling a change in the company’s role in academia – from that of quick-and-dirty answer finder to a more "curriculum-based" research tool, according to CNET. The tech news website reports that "the knowledge gained from services like Google can be a mile wide and… Weiter »
Google is planning to partner with satellite TV provider Dish Network to test a search service for TV shows, according to anonymous sources quoted in the Wall Street Journal.The sources, according to the Journal, say that "the service, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite-TV… Weiter »