News

Twitter agrees to turn back on ‚firehose‘ of Tweets, giving Google access to social content in real time.

Google’s new Action Links could help marketers reclaim clicks lost in the Knowledge Graph’s Answer Boxes.

Content marketing is only as good as its results. Here’s a formula for measuring content ROI to better measure success.

​Latest data shows marketers who need clicks and conversions should distribute content and paid ads on search, where consumers are more likely to engage.

A new way to showcase branded content? Snapchat’s new Discover tool adds written storytelling to the mix.

Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy.

Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies.

Lead gen is a top marketing priority in 2015 and brands need to produce the right content to pull new customers through the sales funnel.

„While You Were Away“ updates, a new business acquisition and video marketing roll out among the top updates for Twitter so far this year.

Marketing survey reveals that tech buyers read between 2 and 5 pieces of content before purchasing.