Android’s consistent growth across various research firm’s metrics demonstrates the platform’s versatility and overall popularity. Its growth has not reached a plateau yet, either, as Millennial found Android ad impressions increased 48 percent from July through August.
Other platforms have managed to improve their overall market share despite Android’s success, as well. Millennial reported Windows Phone 7 increased 48 percent from July to August, but Microsoft’s platform still holds just 1 percent of the market. Moving forward, Microsoft’s partnership with Nokia to run WP7 on Nokia handsets is expected to drive adoption.
For marketers, the presence of multiple mobile operating systems, and the growth they’ve reported, means mobile marketing campaigns must be aimed at different platforms. However, it also places an emphasis on diverse marketing campaigns that include mobile SEO and search elements that allow users to access content while on their tablets or smartphones.
A growing element of integrated content marketing campaigns is the use of video tailored to web users. Marketing campaigns including video content are especially well suited for younger audiences, as Brafton recently reported Americans between 13 and 31 watched video on multiple platforms every day. Additionally, 10 percent of respondents report regularly viewing video on mobile devices.
