Joe Meloni

On Monday, Apple announced at its annual WorldWide Developers Conference that iOS 6 features greater Facebook integration. According to Apple, iOS 6 will be available to the general public in the fall, while developers received the latest iteration on Monday.

Apple’s Scott Forstall said that the company hopes to bring its iPhone users the premier social experience available on a smartphone. Among the improvements offered through the integration is persistent login, which means users do not have to enter their username and password each time they open the app or access it through a third party. Moreover, other iOS apps will have seamless access to Facebook to allow users to share images and other content.

Making Facebook more intuitive on the iPhone will help businesses looking to target users with their social media marketing efforts. With easier options to share content, iPhone users will likely interact with the social network more often on their devices.

IPhone users are already among the most active mobile searchers, so the improvements in iOS 6 will make them an even better target for web marketing efforts. As smartphones continue their growth, creating campaigns likely to reach iPhone users is imperative. Brafton recently reported that the iPhone accounts for 14.4 percent of all mobile phones and more than 31 percent of all smartphones.