Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Weiter »
“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t. Although a touch of faux confidence might lend an authoritative tone to an email blast, leaning on sensational statistics you found under clickbait headlines can quickly erode the credibility of your content. Thanks to factors like social media, digital self-publishing… Weiter »
Looking for the best when it comes to white paper writing services? Discover the difference between working with a freelancer versus an agency.
Intimidated by long-form content? Don’t be. It’s a valuable part of any effective content strategy. Read on for tips and tricks for writing long-form content from start to finish.
What’s the actual difference between copy and content? And how can you master both to get the most out of your content marketing?
Discover the best copywriting services that can help your company achieve its content marketing goals.
Not sure where to start when it comes to using blog writing services? Look no further than our ranking of the industry’s best.
What is a UX writer? Find out who they are, what they do and why you should never tackle digital marketing without them.
Creating content for high-SME clients can be tricky. It doesn’t have to be. Follow these tips to write great content for clients no matter how difficult.
A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.