Content Distribution german

Branding means occupying a share of consumers’ minds, and much more.

Knowing how PageSpeed tools grade your site helps you understand the deeper meaning behind those results, and determine which fixes will make an impact on user experience.

Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

Here are 5 concepts you need to know about marketing on Instagram.

Humans are social creatures because they need to be. Our hominid ancestors learned quickly that they could share food, care for their young and fend off predators and rival tribes more effectively in social groups. We haven’t changed much for several millennia in this regard. But we have vastly expanded our social reach and the… Weiter »

If a blog post is published and no one’s around to read it, did it even happen?

Hey, everyone! Phew, we just finished tweeting up a storm for our first ever #BraftonBuzz #TwitterChat and I have to say, things went swimmingly. Our hands might have cramped during the action-packed hour of rapid tweeting, but it was well worth it, and content marketers delivered great discussions on the topics we posed, which, if… Weiter »

Without relevant content, influencers have nothing to promote, and without influencers, content creators aren’t amplifying their message. Here’s how to pair the two.

Twice as much ad space could be a blessing or a curse for your brand.

Who is Mike Jones? Petey Pablo with better branding, basically. In many ways, the very concept of “marketing” is antithetical to the artistic purity some musical acts hold dear. Mike Jones was not the first, but maybe the most egregious example of a rapper turning that ethos on its head, using content to not only… Weiter »