The way people discover brands is changing rapidly. With AI search and zero-click results becoming the norm, traditional SEO is no longer enough to ensure visibility. Marketers are facing new challenges as audience behavior shifts, search engines evolve, and the rules for measuring success are rewritten.
At Brafton, we’re launching a survey to learn how marketing teams are truly adapting. We’re uncovering what’s actually working, what’s not, and where the biggest opportunities lie as generative engine optimization (GEO) moves into the marketing mainstream.
What the Survey Will Help Us Learn
We’re focused on the practical questions that matter most:
- How familiar are marketers with AI search and GEO?
- Which tactics and strategies are teams using to gain visibility in AI-driven results?
- How are marketers integrating AI search into their existing workflows?
- What metrics are being used to measure success, and where do gaps or confusion still exist?
By gathering these insights directly from marketing professionals, the survey will reveal which approaches are gaining traction, where teams are struggling, and how priorities are shifting in real time.
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Why Your Input Matters
The pace of change in search means no single team has all the answers. By sharing your experience, you’ll help build a clearer, more actionable picture of what it takes to succeed with AI search today. The findings will help marketers:
- Benchmark their own strategies against industry peers.
- Identify emerging best practices and avoid common pitfalls.
- Learn how other marketers are learning about this emerging discipline.
- Understand how to measure GEO success beyond traditional clicks and rankings.
- Make smarter, faster decisions about where to focus their efforts next.
Turning Insights Into Action
Our goal is to turn survey responses into practical guidance that marketing teams can use right away. Whether you’re just beginning to experiment with GEO or already seeing results, your perspective will help shape a roadmap for modern search strategy grounded in real-world data, not guesswork.
The outcome of this survey will be a white paper alongside a blog series diving into each niche area of focus revealed by the responses.
Want to make sure you’re first in line to get the results? Survey participants will get early access 😉
Join the Conversation
If you’re navigating the new world of AI search, your input is essential. Take five minutes to complete our AI Search Survey. Let’s learn together and help the marketing community stay ahead of the curve.
