How to come up with creative content ideas
Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Anatomy of a Marketing Ideation Workshop (Infographic)
Is “innovative thinking” a business process? You betcha.
5 keys to crafting a killer marketing case study
A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.
The Complete Guide to Data-Driven Content Development [Video]
If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.
6 inventive content marketing ideas we made happen in Q4
6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.
How to write in a conversational tone: Tips for B2B and B2C
A conversational tone can make your content marketing not only easier to read, but more successful in connecting with and retaining key audiences.
4 Ways to Make Marketing Videos While Staying Socially Distant
2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.
7 pro tips for content creators from content creators
A content creator is any person who creates original content for digital media with a particular end goal in mind. Here’s how to be a better one:
Ghost blog writers: Bridging the content creation gap
Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.
How to use advocacy marketing
Every business needs a few advocates in their corner. Here, we’ll tell you what advocates are and how you can get them.