Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T)
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish E-A-T. Three months later, Google added a second E. In this article, I will revisit my study, and draw connections between what I learned then, and what Google is saying now about demonstrating “experience” in the context of web content.