Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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On April 16th, 2024, Google announced significant enhancements to Search Console’s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in different Google platforms like Merchant Center. They serve as authentication tools that confirm a user’s legitimacy to manage a site’s data within Google’s ecosystem. In the past,… Weiter »
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Weiter »
Imagine you’re a matchmaker in the digital marketing world, where instead of setting up a date, you’re on the hunt for a quality backlink. Yes, in the grand romance that is search engine optimization, link building is like sending a box of chocolates to your website’s crush, Google. But not just any gas station confections… Weiter »
ChatGPT has been the name on everyone’s minds since OpenAI launched the bot in November 2022. Since then, everyone is searching high and low for novel uses of the technology. Headlines proclaim that the tool is “revolutionizing” everything from basic tasks to whole industries. The truth is, learning ChatGPT is just like learning how to… Weiter »
On March 5, 2024, Google released two updates, one involving changes to multiple core systems and the other redefining the identification of helpful content. This includes a refreshed look at spam policies — a list that’s already expansive. Google says the core update is more complex than others, tweaking multiple systems — particularly those that… Weiter »
Es stimmt: Dies ist eines der großen Updates. Aber sollten Sie sich Sorgen machen? Das hängt davon ab, wie Sie Ihre SEO- und Content-Erstellung bislang gehändelt haben. Lassen Sie uns einige der Höhepunkte des Algorithmus-Updates in diesem Monat betrachten: 1. Hilfreiche Inhalts-Updates sind jetzt Teil des Kern-Update-Systems Seit Jahren hat Google immer mal wieder neue… Weiter »
Für den 2. Februar 2024 kündigte Google eine Aktualisierung seines SEO-Startleitfadens an. Diese Änderungen zielen darauf ab, das Dokument zugänglicher und relevanter für Anfänger*innen im Bereich der Suchmaschinenoptimierung (SEO) zu machen. Der Leitfaden, der ursprünglich im Jahr 2008 als 22-seitige PDF-Datei veröffentlicht wurde, hat im Laufe der Jahre mehrere Änderungen erfahren. Bei der jüngsten Aktualisierung… Weiter »
Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job tackling the very serious matter of funny email sign-offs. We did some digging, and decided to do two things that we know work for bolstering… Weiter »
On December 4, 2023, Google unveiled a significant update: It’s changing how integration partners for vacation rentals share listing data. With this improvement, finding the perfect place to stay — whether it’s a cozy cabin or a large house — will be quicker and easier for travelers. Let’s examine how Google’s dedication to enhancing the… Weiter »