Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for content marketers.
Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.
Execs at the fast food chain spoke with ClickZ about their goals with geotargeted Tweets, and it seems the company is seeing some results within the first week.
Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.
Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.
This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.
When we were starting 2010, eMarketer quoted an Ad-ology survey that found 46 percent of U.S. businesses didn’t even have a website. With the onset of 2011, we’re in a whole new ballpark. This year, online ad spend is expected to surpass newspaper ad spending (as consumers are simultaneously turning to the web to get… Weiter »
Mary Crosse, the new business director for Lucky Branded Entertainment, offers insight on 10 top strategies for getting video content to go viral.
A recent study shows that nine out of 10 B2B firms use content to market their brands.
While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost. Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is… Weiter »