Google will deploy its new real-time search feature over the course of the next several days, shaking up the familiar layout of its search results page – and the world of search engine optimization (SEO) along with it.

Embedded into the standard search results page will be a constantly scrolling (though this functionality can be disabled) display of live updates, incorporating news content, Twitter feeds, and blog information. Google believes that providing users with up-to-the-second search information can further distance it from its competitors.

Bing also incorporates Twitter search, but this function is located on a separate search page. Experts say that this limits its impact on the search engine optimization (SEO) landscape, compared to Google’s embedded search results.

Google has said that real-time search results will not be provided for all queries, only those with "high quality" real-time information, according to Search Engine Land. Discovering the algorithm by which Google decides whether or not to show real-time results could be of singular importance for search engine optimization (SEO) professionals.