The list of businesses using search engine optimization (SEO) to help improve their website’s traffic continues to grow but one expert says the American Psychological Association (APA) is more than a decade behind the times in telling its members to enhance their website.

Writing for PsychCentral, John M. Grohol says the APA’s 50-minute talk on website enhancement at this year’s convention could have been reduced to a couple of bullet points. But it gives some search engine optimization (SEO) tips that the organization failed to mention.

Grohol compares search engine optimization (SEO) to any other professional service and warns that those who aren’t sure of what they’re doing might negatively affect their site’s rankings.

"If you try and ‚do it yourself‘ (e.g., doing it for ‚free‘), your results may very well reflect your abilities," he writes. "Most people wouldn’t think of redoing the plumbing in their house themselves, so why would one think website design and search engine optimization (SEO) is any different?"

He also advises those in the psychology field to create original content by blogging, which he says might not translate into more referrals, but could help with name recognition.

The use of search engine optimization (SEO) in the health field appears to be on the rise with a recent column in Modern Medicine suggesting that healthcare providers consider the tool as more people head to the web when looking for services like a doctor.