Joe Meloni

Instagram has rolled out 3.0, the latest iteration of its social photo-sharing tool that recently surpassed 80 billion users. While the update includes improved profiles for all users, it did not offer brand profiles for marketing, despite rapid adoption by some of the most recognized companies in the world.

Even without a dedicated brand page, the tool allows companies to share images with their fans and followers on the network and other social platforms. An interesting feature included in Instagram 3.0 is the photo map, which shows the various locations a user has shared content from. Marketers posting images from tradeshows or different office locations can give prospects or existing fans an interesting take by showing off the states or cities they frequently share from.

As the app matures, it’s likely that Instagram will unveil some options for social media marketing campaigns. However, the current focus is still on optimizing the user experience.

„With every major release, we pick a theme,“ the company reported in its announcement, „and for this one we’ve focused on the browsing experience. We’ve introduced a new and unique way to browse your photos and others‘ photos on a map …“

The update is available for users of both Android and iOS versions of the Instagram application.

Aside from the reported 80 million people using the platform, the company’s recent announcement that more than 4 billion images have been shared on the network is perhaps the most important statistic released by the company. Brafton recently highlighted a report from Buddy Media that found social content that includes images is far more likely to generate engagement than posts or Tweets without visuals.