Joe Meloni

Google’s Penguin, which was first released on April 24 and updated about a month later, focuses on punishing websites that attempt to build their search ranking and web presence inorganically. As part of the company’s other search updates in May, it has improved its ability to detect inorganic backlinks with an algorithm separate from Penguin.

Google said in its Inside Search blog that it now has algorithms in place that can detect a number of link schemes often used to game search rankings. By targeting inorganic backlinks, Google can be sure that companies looking to give their sites a lift through low-quality methods are not given prime locations on its SERPs.

Every month, Google makes a series of improvements to different elements of its search algorithms to bring new features to users and improve upon different aspects of result delivery. With the first Penguin update coming in late May and a separate effort aimed solely at inorganic linking, any marketers using paid links are likely to see their rankings drop.

As always, Google has shifted its algorithm to ensure that high-quality content is delivered to users. Creating an SEO and content marketing campaign that offers relevant, informative articles to users is the best way for companies to succeed with search marketing.

Brafton recently highlighted another adjustment Google made last month with mobile search becoming a greater focus for the company. Both tablet and smartphone SERPs have received updates to ensure tablet users can now interact with content more easily. Among the major changes is an improvement to SERPs to ensure that maps, links and other content can be enlarged and minimized faster.