Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
Entertainment marketing is an inescapable part of consuming almost any kind of media, from films to video games. In this post, we look at some common entertainment marketing strategies, from product placements to co-promotions and licensing.
Scary but true alert: Marketers want to control your brain. Now, it’s not quite a “Manchurian Candidate” situation, but it’s not that far off, either. Every choice made about each and every seemingly trivial detail of a company’s brand is designed to make you as the consumer react in a certain way. Just take… Weiter »
Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.
Updated December 6, 2019 “This infographic looks great! But what should we do with it? How many times have you uttered these words? How many times have your clients uttered these words? Probably too many. The sad fact is that if you have ever had that conversation, it came waaay too late. Most content does… Weiter »