ClickCease Brafton Blog

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Everything Content Marketers Should Know About Fake News

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“Fake it ‘til you make it.” It’s good advice for content marketers… until it isn’t.  Although a touch of faux confidence might lend an authoritative tone to an email blast, […]

GA4 Path Exploration: What It Is and How to Use It

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Have you ever walked through a forest or somewhere else equally verdant (perhaps even foreboding), only to notice a well-trodden trail right through the middle of it, or off to […]

SEO

How To Use Domain Authority as a Link-Building Metric

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Domain Authority (DA) is at the forefront of modern SEO strategies: It serves as a crucial indicator of a website’s credibility and its potential to rank in search engine results.  […]

How To Master Content Marketing for Manufacturing Companies (+ 8 Examples)

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Content marketing is a proven powerhouse strategy that works wonders across all sorts of industries, from tech startups to health care giants. But in the manufacturing world, it’s a different […]

‘Tis the Season to be Psychic: Content Marketing Predictions for 2024

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The end of another year means it’s time for every SEO to stare into their crystal ball and make bold predictions of what the year ahead will hold for marketers […]

SEO

SEO Without Link Building: 10 Best Ways To Rank Without Backlinks

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Venturing into SEO without the traditional anchor of link building offers a refreshing approach to digital marketing. Often, the focus on acquiring backlinks and guest posting overshadows other vital elements […]

SEO

Google Unveils New Visibility Features for Educational Courses

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In a groundbreaking update, Google has launched new features aimed at enhancing the online visibility of educational courses. This initiative, effective as of November 15, 2023, marks a significant shift […]

Distribution Channel Strategy: Your Go-To Guide (Infographic)

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What are the different distribution channels you should be using in your organization? Learn how you can develop an efficient channel strategy.

How to Build the Best B2B Marketing Tech Stack (Infographic)

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Here’s how you can build the ultimate B2B marketing tech stack to save time and boost performance — all while attracting and retaining new customers.